In today's highly competitive Chinese market, knowing the language and culture can mean the difference between success and failure for foreign business ventures. Designed for learners with no prior background in Chinese, Startup Business Chinese provides a strong foundation in all four language skill areas, with special emphasis on interpersonal communication skills. In addition, cultural notes throughout the series impart knowledge of Chinese social customs and business practices essential to communicating effectively in Chinese business environments.
Situational dialogues using workplace-specific vocabulary and expressions help learners feel comfortable interacting with Chinese colleagues, employees, and clients right away. Over the three-volume series, learners follow a foreign executive as he conducts a business trip to Beijing, relocates to southern China, and adjusts to life there. By Level 3, the executive and learners alike are ready to start conducting real business in Chinese, like writing memos, negotiating prices, and managing sales distribution!
Free audio downloads corresponding to all three volumes provide learners with a yardstick for pronunciation and intonation. All dialogues are presented in characters and pinyin to allow users to concentrate on their personal goals for language learning, making Startup Business Chinese a flexible resource for professionals, business majors, and anyone interested in doing business in or with China.
Level 1 is in simplified characters only, while Levels 2 & 3 include traditional characters in the textbooks' vocabulary lists.
In this Series
Level 1
Level 2
Level 3
- Level 1 features an introductory chapter on the basics of spoken and written Chinese, with exercises that teach proper pronunciation.
- Dialogues cover interactions learners are likely to have while living and working in China, such as greetings, introductions, arranging meetings, communicating with colleagues, social events, expressing gratitude to hosts, and discussing future plans.
- Sentence patterns highlight commonly used expressions and sentence structures, with clear examples and related drills.
- Pinyin is included throughout both textbook and workbook for learners who want to focus on the spoken language.
- Level 1 offers a separate workbook containing listening, speaking, and writing exercises.
The perfect book for businesspeople who need to get up to speed with the Chinese language quickly to prepare for doing business in China.
Startup Business Chinese provides more than quick results; it also lays a comprehensive and systematic foundation for continuous learning. Kuo embeds culture in language lessons in a way that benefits learners . . . in no small measure.
Anyone who desires to develop language proficiency in Business Chinese and its culture should use Startup Business Chinese.