Startup Business Chinese Level 1 Online Workbook

Startup Business Chinese Level 1 Online Workbook

An Introductory Course for Professionals
1st Edition
by Dr. Jane C. M. Kuo

The Startup Business Chinese Level 1 Online Workbook is an identical, digital alternative to the print edition. This subscription is valid for 12 months, starting from the date of purchase. Please note that the online workbook is not available for download and an Internet connection is required to access this title.

The Startup Business Chinese Level 1 Online Workbook is designed to accompany the Level 1 Textbook and contains exercises for improving learners’ listening, speaking, reading, and writing skills in a Chinese business context.

Units 1-6 begin with listening practice, and present a range of exercises testing learners’ mastery of the vocabulary, phrases, and situations introduced in the textbook. Units 7-12 continue with exercises that boost students’ conversational and translation skills and reinforce proper use of the vocabulary and sentence patterns in the textbook. A separate Listening Comprehension section at the back of the workbook presents two additional dialogues related to the topics in the textbook, followed by questions to test learners’ understanding of the conversations.

This workbook includes audio containing over 110 minutes of recordings in Windows Media Player (.wma) format to accompany the listening exercises in Units 1-6 and the conversations in the Listening Comprehension section. All the recordings are spoken by native Chinese speakers in standard Mandarin Chinese.

Exercises are in simplified Chinese characters with pinyin romanization and English throughout, so learners can choose to complete the exercises using either Chinese characters or pinyin.


Cheng & Tsui
Publication Date: 
Monday, July 13, 2020
Online Textbook Subscription
About the Series

In today's highly competitive Chinese market, knowing the language and culture can mean the difference between success and failure for foreign business ventures. Designed for learners with no prior background in Chinese, Startup Business Chinese provides a strong foundation in all four language skill areas, with special emphasis on interpersonal communication skills. In addition, cultural notes throughout the series impart knowledge of Chinese social customs and business practices essential to communicating effectively in Chinese business environments.

Situational dialogues using workplace-specific vocabulary and expressions help learners feel comfortable interacting with Chinese colleagues, employees, and clients right away. Over the three-volume series, learners follow a foreign executive as he conducts a business trip to Beijing, relocates to southern China, and adjusts to life there. By Level 3, the executive and learners alike are ready to start conducting real business in Chinese, like writing memos, negotiating prices, and managing sales distribution!

Free audio downloads corresponding to all three volumes provide learners with a yardstick for pronunciation and intonation. All dialogues are presented in characters and pinyin to allow users to concentrate on their personal goals for language learning, making Startup Business Chinese a flexible resource for professionals, business majors, and anyone interested in doing business in or with China.

Level 1 is in simplified characters only, while Levels 2 & 3 include traditional characters in the textbooks' vocabulary lists.


About the Author(s)

Professor Jane C. M. Kuo is the former director of the Chinese language program at the University of California San Diego, and Professor Emeritus of Thunderbird School of Global Management at Arizona State University. During her tenure at ASU, she developed a business-focused Chinese language curriculum and directed Thunderbird’s summer program for MBA students in China, as well as winter programs to Taiwan and Singapore. Over the years, she also conducted numerous seminars on business-specific Chinese language and cross-cultural communication skills for Fortune 500 executives.

Dr. Kuo is widely recognized as a pioneer of business Chinese instruction and has authored the best-selling Open for Business: Lessons in Chinese Commerce for the New Millennium and New Pathways. She also co-authored Business Negotiation: Theory and Practice. She has served as a board member of the national Chinese Language Teachers Association-US and was a founding board member of CLTA’s Southern California regional chapter.

Her research interests include the study of theories and pedagogy in language teaching and acquisition, as well as the development of curricula and instructional materials for college and post-graduate level courses. She is a frequent presenter and keynote speaker at national and international conferences in her areas of expertise.