Startup Business Chinese Level 1 Online Textbook

Startup Business Chinese Level 1 Online Textbook

An Introductory Course for Professionals
1st Edition
by Dr. Jane C. M. Kuo

The Startup Business Chinese Level 1 Online Textbook is an identical, digital alternative to the print edition. This subscription is valid for 12 months, starting from the date of purchase. Please note that the online textbook is not available for download and an Internet connection is required to access this title.

In today's highly competitive Chinese market, knowing the language and culture can mean the difference between success and failure for foreign business ventures. Designed for learners with no prior background in Chinese, the Startup Business Chinese Level 1 Textbook contains 12 units covering basic daily corporate interactions and business-related social exchanges. 

Startup Business Chinese is perfect for business professionals, business majors, and anyone interested in doing business in or with China.


  • An introductory chapter on the basics of spoken and written Chinese, with exercises that teach proper pronunciation.
  • 24 situational dialogues cover interactions learners are likely to have while living and working in China, such as greetings, introductions, arranging meetings, communicating with colleagues, social events, expressing gratitude to hosts, and discussing future plans.
  • Sentence patterns highlight commonly used expressions and sentence structures, with clear examples and related drills.
  • Free audio downloads of the dialogues, vocabulary, and example sentences.
  • Both formal and informal expressions presented and explained.
  • Pinyin included throughout for leaners who want to focus on the spoken language.


Cheng & Tsui
Publication Date: 
Monday, July 13, 2020
Online Textbook Subscription
Table of Contents
  • Tables and Figures
  • Preface
  • Acknowledgements
  • Introduction to the Chinese Language
  • Introduction to Numbers in Chinese
  • Useful Expressions
  • List of Abbreviations
  • Unit 1: 问好 Greetings
    • 1.1 Exchanging Names
    • 1.2 Exchanging Greetings
  • Unit 2: 介绍 Introductions
    • 2.1 Meeting the Company Manager
    • 2.2 Getting to Know the Company Staff
  • Unit 3: 家庭 Family
    • 3.1 Marital Status and Family
    • 3.2 Family Members and Relatives
  • Unit 4: 公司 The Company
    • 4.1 Company Type
    • 4.2 Company Size
  • Unit 5: 询问 Inquiries
    • 5.1 Inquiring about Someone's Whereabouts
    • 5.2 Inquiring after Someone's Profession
  • Unit 6: 约见 Making Appointments
    • 6.1 Setting up an Appointment
    • 6.2 Rescheduling an Appointment
  • Unit 7: 访问 Visiting
    • 7.1 Visiting a Company for the First Time
    • 7.2 Introducing Products and Plants
  • Unit 8: 晚餐 Dining
    • 8.1 Dining Invitations
    • 8.2 Dining Etiquette
  • Unit 9: 应酬 Social Events
    • 9.1 Nightlife
    • 9.2 Cultural Events
  • Unit 10: 出门 Going Out
    • 10.1 Asking Directions from Taxi Drivers
    • 10.2 Asking Directions from Pedestrians
  • Unit 11: 购物 Shopping
    • 11.1 Places for Purchasing Gifts
    • 11.2 Gifts for Others
  • Unit 12: 话别 Farewells
    • 12.1 Showing Gratitude
    • 12.2 Good-byes and Future Plans
  • Appendices
  • English Translations of the Dialogues
  • Key World Capitals
  • Major Business Provinces in China
  • Major Business Cities in China
  • Chinese-English Wordlist
  • English-Chinese Wordlist
  • Index of Sentence Patterns
About the Series

In today's highly competitive Chinese market, knowing the language and culture can mean the difference between success and failure for foreign business ventures. Designed for learners with no prior background in Chinese, Startup Business Chinese provides a strong foundation in all four language skill areas, with special emphasis on interpersonal communication skills. In addition, cultural notes throughout the series impart knowledge of Chinese social customs and business practices essential to communicating effectively in Chinese business environments.

Situational dialogues using workplace-specific vocabulary and expressions help learners feel comfortable interacting with Chinese colleagues, employees, and clients right away. Over the three-volume series, learners follow a foreign executive as he conducts a business trip to Beijing, relocates to southern China, and adjusts to life there. By Level 3, the executive and learners alike are ready to start conducting real business in Chinese, like writing memos, negotiating prices, and managing sales distribution!

Free audio downloads corresponding to all three volumes provide learners with a yardstick for pronunciation and intonation. All dialogues are presented in characters and pinyin to allow users to concentrate on their personal goals for language learning, making Startup Business Chinese a flexible resource for professionals, business majors, and anyone interested in doing business in or with China.

Level 1 is in simplified characters only, while Levels 2 & 3 include traditional characters in the textbooks' vocabulary lists.


About the Author(s)

Professor Jane C. M. Kuo is the former director of the Chinese language program at the University of California San Diego, and Professor Emeritus of Thunderbird School of Global Management at Arizona State University. During her tenure at ASU, she developed a business-focused Chinese language curriculum and directed Thunderbird’s summer program for MBA students in China, as well as winter programs to Taiwan and Singapore. Over the years, she also conducted numerous seminars on business-specific Chinese language and cross-cultural communication skills for Fortune 500 executives.

Dr. Kuo is widely recognized as a pioneer of business Chinese instruction and has authored the best-selling Open for Business: Lessons in Chinese Commerce for the New Millennium and New Pathways. She also co-authored Business Negotiation: Theory and Practice. She has served as a board member of the national Chinese Language Teachers Association-US and was a founding board member of CLTA’s Southern California regional chapter.

Her research interests include the study of theories and pedagogy in language teaching and acquisition, as well as the development of curricula and instructional materials for college and post-graduate level courses. She is a frequent presenter and keynote speaker at national and international conferences in her areas of expertise.